Key Takeaways

• Target the right audience: Use niche keywords and content that speaks to specific coaching outcomes, like “leadership coach” or “business coaching for entrepreneurs”.

• Capture and qualify leads quickly: Fast response and qualification turn curious visitors into serious prospects.

• Amplify your content: Repurpose webinars, podcasts or blog posts into short videos, social clips and email sequences to attract more leads.

• Use Bizi’s AI Appointment Setter: Eliminate back‑and‑forth scheduling and boost your show‑up rates.

1. Nail Your Niche & Keywords

General coaching keywords like “business coach” and “executive coaching” have high search volumes but fierce competition. Instead, focus on niches and pain points:

• Niche terms: “Leadership coaching for founders,” “business coaching for creative entrepreneurs”.

• Problem‑solution keywords: “Overcome imposter syndrome coaching,” “scale my coaching business.”

• Long‑tail phrases: “How to find a business coach,” “best business coach near me.”

Incorporate these terms in your website pages and blog articles. Bizi’s content amplification service multiplies each long‑form piece into dozens of micro‑assets (reels, carousels, tweets) to dominate search and social feeds.

2. Create Compelling Offers

Your discovery call should feel irresistible. Offer tangible value, such as:

• Free audit or assessment: Provide a short analysis of the client’s current challenges.

• Personalized growth roadmap: Outline the first steps they should take.

• Time‑limited bonuses: Offer a discount or free resource for calls booked within 48 hours.

Highlight these offers in your ads, landing pages and emails.

3. Capture Leads Everywhere

Use a mix of inbound and outbound channels:

• Educational webinars and workshops: Deliver high‑value sessions and invite participants to book a call.

• Content marketing: Blog posts, podcasts and guest articles attract traffic and build authority.

• Social media & podcasts: Appear on podcasts where your target audience hangs out.

• Lead magnets: Templates, checklists or mini‑courses in exchange for contact details.

4. Respond and Qualify Instantly

Once you capture a lead, the clock starts ticking. Use Bizi’s AI Lead Operator to reply within seconds and qualify leads based on their needs. Fast replies and personalized questions demonstrate professionalism and increase trust.

5. Implement a 7‑Touch Follow‑Up Sequence

Most people won’t book after one message. A 7‑touch sequence nurtures leads over days and weeks, delivering social proof, answering objections and inviting them to book a call. Bizi’s built‑in sequence includes:

1. Thank‑you message: Immediate reply with a link to schedule a call.

2. Reminder email/SMS: Sent a day later with a testimonial.

3. Value email: Shares a case study or quick tip.

4. Objection‑handling email: Addresses common concerns (time, cost, ROI).

5. Urgency message: Limited‑time offer or bonus.

6. FAQ message: Answers frequently asked questions.

7. Last chance: Final call to book before the offer expires.

6. Automate Appointment Booking

Manual scheduling invites back‑and‑forth emails and missed opportunities. Bizi’s AI Appointment Setter integrates with your calendar and automatically offers available slots. If a prospect calls and you’re unavailable, it sends them a booking link so they never have to wait on a callback.

7. Reduce No‑Shows with Reminders and Nurture

Automated reminders via SMS and email help reduce no‑shows. Additionally, send a short video or resource before the call to keep prospects excited.

Conclusion

Booking 30 + discovery calls isn’t a pipe dream. It requires a system that combines niche targeting, fast response, persistent nurturing and seamless scheduling. Coaches who implement this framework—especially with the help of Bizi’s AI operators—see their calendars fill with qualified prospects.